INSURANCE? FORGET IT.   

HUK-COBURG Brand Campaign | Creative Direction, Idea, Copy & Concept

Car insurance is notorious for being a low-involvement product: you forget about it right up until the moment you need it. We decided to be radically blunt about that fact of life and created absurd stories in which people – against all probability – think about car insurance in some of the most dramatic moments of their lives. It turned out pretty fun.

We went full Hollywood on execution, partnering with award-winning director Sophia Banks,  DOP Mandy Walker (Oscar-nominated for the 2022 Elvis Biopic) and costume designer Courtney Hoffmann bringing her extensive resume working for some of Tarantino's biggest hits.

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TVC · YOUTUBE · INSTAGRAM · DISPLAY ADS