YOU GOT THIS AND YOU KNOW IT 
DEXTRO ENERGY Brand Campaign | Creative Direction & Ideation
 

Close your eyes. Picture a surfer catching the perfect wave. The magic confluence of timing, luck, focus and skill. Dextro Energy helps set your mind up for exactly that kind of focus. Imagine going to a job interview feeling like that. What would it look like?

We illustrated that experience. And it was my personal pleasure to set it to a tailor-made Korean rap/r'n'b song called 집중과 흐름 created solely for that purpose by a rising Seoul hip hop star.

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TVC · YOUTUBE · OOH