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SWIPE LEFT ON SWIPING
AMAZON PRIME VIDEO Activation Campaign | Creative Direction & Copy
Amazon Prime Video needed to launch the rom-com "Sachertorte" in Germany and Austria with a bang. We got people to pay attention with a simple trick. Since everyone is looking for real romance – not a fictional one – we hacked the look of popular dating apps and put our message and streaming title there.
OOH · DIGITAL OOH · SPOTIFY ADS
ANSWER NUMBER FOUR
WILL BLOW YOUR MIND
Wow. Hard to believe, but I was interviewed about this campaign by OOH specialist Jicky von Bechtolsheim. You won't believe what I replied to question number four (clickbait, here we go).
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