CHEERS TO THE KING, BABY!

König Pilsener | Ideation | Concept | Creative Direction

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“Heute ein König” (Today, a king) — once upon a time, König Pilsener’s famous slogan was nothing more than a veiled invitation to its predominantly male audience to treat themselves to a bottle of the brand’s beer as soon as possible. We showed that the slogan can also be interpreted in a way that's more ... weird and fun.

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BRAND CAMPAIGN · FILMS & OOHs